Vegetarian Star

Men's Journal

Men’s Journal, a mainstream magazine with a readership of over 700,000, recently published an article on going vegan.

The story explains what to expect during the first few weeks, sources for protein, recipes and more.

Tempeh Tacos, Roasted Vegetables With Pasta, tempeh BLT wrap and Easy Bean Dip are a few ways the journal is offering cooking tips to recruit more hegans.

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Not long ago, Boston.com featured an article on men who eschew the stereotype that meat equals masculinity and opt for a vegan diet and lifestyle.

“Hegans” are what these male vegans are called and the name will probably stick in the media like metrosexual did a few years ago.

One of the more famous hegans described is author of The Engine 2 Diet, Rip Essestyn, a firefighter out of Austin, Texas.

“He helped the men in his department lower their cholesterol in 28 days by shunning animal protein and then turned his efforts into the best-selling “The Engine 2 Diet’’ (Wellness Central). Though not billed as a vegan diet per se, Esselstyn’s “plant-strong’’ lifestyle helps lower cholesterol by going meat-, egg-, and dairy-free, he says. “Sure there is a stigma attached to it, that it’s for yuppie, tree-hugging, emaciated weaklings,’’ he says. “That is far from the truth. I like to say that real men eat plants.’’”

The clip above shows Esselstyn demonstrating how to be manly.

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