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FEED USA

FEED USA

The long awaited US component of the FEED Projects bags created to raise funds to provide nutrition to impoverished children in the U.S. will debut at the GAP x FEED U.S.A. Pop-Up Shop during Fashion’s Night Out in New York City, September 10th, 2010.

The bags were co-designed by GAP and come in three different designs, one canvass tote and two denim buckets. The bags retail between $29.50 to $39.50 and will be available exclusively at GAP stores in the U.S.

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Lauren Bush

Nutrition and fitness experts have always warned that deprivation leads to excess eating. So it makes sense that those who are the neediest–when they finally attain food–gorge themselves on not only copious amounts of food, but the high sugar, high fat, empty carbohydrate type leading to obesity.

Lauren Bush, founder of the FEED Projects, recognizes the correlation and now that she’s started FEED USA to combat hunger in the U.S., she’s thinks it’s a perfect platform to tackle childhood obesity as the answer is not to restrict food from the obese but provide them with ample amounts of healthier choices.

“The people that are focused on ending hunger, and the people that are focused on ending obesity often don’t seem to get along – the people that are trying to end hunger are trying to get more food to people while the people trying to end obesity are trying to get less food to people,” the lifelong vegetarian said, according to Fox.

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