Vegetarian Star

On a recent segment of Oprah Winfrey‘s show, a fashion stylist made over several women and compared the before and after look.

When the stylist commented that the fur vest on the woman for her “after” look was fake, Oprah replied, “I was a PETA Woman of the Year so I hope that’s faux!”

Oprah won such an award for using her fame to bring attention to puppy mills and factory farms.

Hats off to O for letting her viewers know fur’s not stylish by any means.

Oprah’s just keeping it faux real, you know?

via peta.org

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Not long ago, we brought you the news that MTV would be airing a series of pro-vegetarian ads sponsored by animal rights group Compassion Over Killing (COK).

The group started airing such ads back in 2004, and recently launched their 2009 campaign, which feature the gruesome, behind the scenes look at factory farms.

So how has it been going?

For the most part, good, according to Erica Meier, executive director of COK, who was recently interviewed by QSR magazine. A few highlights from the interview:

Why air them almost exclusively on MTV?
Studies have shown that teen and young-adult audiences are most receptive to a message of vegetarian eating. They’re more willing to explore new foods and change their diets.

Why do the commercials focus so heavily on graphic images of animal cruelty?
Since most people will never visit a factory farm, and since the industry attempts to keep a lot of these practices well hidden behind closed doors, we are striving to bring the factory farms to the audiences to show them that this is the reality of where our food is coming from.

Hooray for Compassion Over Killing for reaching out to the younger crowd. And sure, the Jonas Brothers are cute and all, but you really need a break from them every once in awhile.

Visit QSR magazine for the entire interview.

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