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2009 Heart Of Green Awards

Alicia Silverstone has teamed up with EcoTools, a division of Paris Presents, to produce an eco-friendly line of makeup brushes and bags this December.

Silverstone should be prepared for a lot of press this winter, given the fact her vegan diet book, A Kind Diet, is also expected to be released in the fall.

You’ll be able to carry your five-piece brush set in a cosmetic bag made from recycled materials and hemp,.

“I only wanted to do something that hadn’t been done before,” Silverstone told WWD. “This is a conscious product line that is good for the planet. Unless you need it, it’s just stuff,” she added.

Being the down to earth gal she is, Alicia’s products will be available in drugstores.  Along with a five-piece brush set and bag ($16), she’ll have a cosmetic bag ($9); a cosmetics brush bag ($13); a train case ($15); and an overnight bag in the set ($20).

via easyeasy.biz

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