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Chipotle Vegan Filling Invading U.S. Restaurants

Written by Vegetarian Star on Monday, May 3rd, 2010 in Business, Food & Drink, Restaurants.

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Chipotle first expanded its vegetarian market by offering the vegan filling in its Dupont Circle restaurant in Washington, D.C.

Then, New Yorkers got to sample the Garden Blend in their fajita burritos.

Now, according to the Sacramento Business Journal, Chipotle has claimed Roseville, California as its latest location to test the meatless variety, along with stores in Los Angeles and Denver.

Could the vegan filling one day be available in yourtown, USA, or will it be restricted to larger cities and regions known for residents that are more likely to be open to a meat-free variety?

“We’re still playing with the recipe,” said Chris Arnold, director of public relations with Chipotle. “We don’t have any data yet. But we have had a lot of interest from customers for something like this from all across the country.”

Chipotle has over 1,000 restaurants in 35 states in the United States and Canada.

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Yay for Chipotle!

The restaurant located in DuPont Circle in Washington, D.C. now offers a vegan meat filling.

The combination of wheat protein, soy protein, and vegetables is marinated in Chipotle’s adobe sauce and grilled.

We’re hoping it’s grilled separately from the real thing.

According to co-CEO, founder, and chairman Steve Ells, the veggie alternative is an extension in the company’s mission to support ethical farming.

If the new veggie option is received well, there is potential for its expansion to other restaurants, but as for now, it’s only available in D.C.

Which means Obama no longer has excuses for his burgers runs.

via vegnews.com

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