Chipotle Vegan Filling Invading U.S. Restaurants
Written by Vegetarian Star on May 3rd, 2010 in Business, Food & Drink, Restaurants.
Chipotle first expanded its vegetarian market by offering the vegan filling in its Dupont Circle restaurant in Washington, D.C.
Then, New Yorkers got to sample the Garden Blend in their fajita burritos.
Now, according to the Sacramento Business Journal, Chipotle has claimed Roseville, California as its latest location to test the meatless variety, along with stores in Los Angeles and Denver.
Could the vegan filling one day be available in yourtown, USA, or will it be restricted to larger cities and regions known for residents that are more likely to be open to a meat-free variety?
“We’re still playing with the recipe,” said Chris Arnold, director of public relations with Chipotle. “We don’t have any data yet. But we have had a lot of interest from customers for something like this from all across the country.”
Chipotle has over 1,000 restaurants in 35 states in the United States and Canada.
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May 20th, 2010 at 3:47 pm
[...] And let’s not forget the vegan meat filling is slowly making it’s way into more restaurants. [...]