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Chipotle Founder Steve Ells Is A Meat Reducer

Written by Vegetarian Star on Thursday, April 21st, 2011 in Business, Flexitarian, Food & Drink, Restaurants.

Those who weren’t familiar with Steve Ells before tuning in to America’s Next Great Restaurant were probably at least familiar with his Mexican restaurant chain, Chipotle.

Ells is trying to make Chipotle as sustainable as possible, sourcing local ingredients and aiming for organic when available.

Ells, a meat eater, is concerned with the destruction large scale farms have done in terms of both environmental impact and animal cruelty. That’s why not only is he sourcing Chipotle’s pork from a network of smaller farmers who pledge to treat animals better and do not use hormones or antibiotics, he’s also working to lessen the amount of meat he eats.

(more…)

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Chipotle Expands Vegan Burrito To New York

Written by Vegetarian Star on Saturday, March 6th, 2010 in Business, Food & Drink, Restaurants.

Chipotle Shares Double After IPO

After introducing the vegan friendly burrito to the Washington, D.C. area, Chipotle is giving New Yorkers the opportunity to enjoy meatless Mexican.

The Village Voice had a Garden Blend prepared and reported the taste wasn’t quite like seitan, but didn’t have that “creepy texture and weird soy aftertaste of texturized vegetable protein (TVP).”

If you like the creepy texture of TVP, you still might find the Garden Blend enjoyable, especially when you consider the reasonable  price of only about $7 ($10 with guacamole).

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