Vegetarian Star

Alicia Silverstone‘s 2011 collection of EcoTools, the sustainable line of cosmetic tools featuring hemp and recycled plastic materials dyed with vegetable-based ink, will contain five new cruelty-free makeup brushes and six embroidered cosmetic cases which she contributed to the designs.

During a launch event for the new EcoTools products, the actress shared with Allure what some of her favorite eco-friendly brands were.

Silverstone embellishes her lashes with Gabrielle Cosmetic ZuZu Luxe Mascara, which doesn’t contain any beeswax or parabens.

“It’s one of the most natural ones out there,” she said.

More at Allure.

Photo: PR Photos

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So much chatter is going on about Alicia Silverstone‘s upcoming book, The Kind Diet, that some may have forgotten about another big project of hers debuting this year.

As we brought you the news earlier, Alicia has teamed up with EcoTools to create a line of eco-friendly cosmetic tools.

Besides being animal-free,  the materials are also made from recycled fibers.

Alicia took a moment to talk to Chloe Jo Berman of girliegirlarmy.com about animal and environmentally friendly cosmetics.

CHLOE JO: You are such a tireless activist for the animals and the environment, and a prime example of how living ethically makes you emanate glitter and beauty! We love that you totally get the power of offering luxurious and glamorous tools (whether it be food, fashion, or literature) to entice people into living a more cruelty-free and green lifestyle. What inspired you to make vegan brushes and make up bags specifically, rather than a shoe line or clothing line… or is that coming soon?

ALICIA SILVERSTONE: Regular make up brushes are often made with animal hair, and i promise the animals didn’t sit in a salon and get a little trim – you can be sure it was a painful horrid experience. Anywhoo, the other side of the coin is that synthetic brushes although way better option than animal hair, they are not awesome for the enviroment either, but still better. And actually the best option (if I do say so myself) is my eco tools, ’cause they are free of animal – but also using bamboo and recycled metal and the kindest synthetic hair for the planet possible to date that works great. So they are cruelty-free, but also the most enviromentally friendly option out there. And the bags are all made with hemp and veg inks and recylced plastics for the lining are as pretty and stylish as it gets, while still being green!

Alicia’s beauty tools hit Target and Wal-Mart this holiday season 2009.

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