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Look, it’s a naked man. No, it’s a PETA ad. No, it’s a prostate and testicular cancer prevention ad.

Maroon 5 singer Adam Levine is posing in UK Cosmo nude in order to bring attention to prostate and testicular cancer and remind men to check for signs and symptoms. The photo shoot, on behalf of the organization Everyman, UK’s prostate and testicular cancer campaign, isn’t something unnatural for Levine, as he claims he’s always naked.

“I often have to be told by the people around me that it’s inappropriate to be as naked as I am,” Levine revealed. “But I live in California, where it’s always warm, so why not.”

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