Vegetarian Star

The Super Bowl is over, right? Why are we still talking about the PETA ad that was rejected by NBC officials because it had too many naked women screwing broccoli? Cause hip hop mogul Russell Simmons won’t stop talking about it.

He’s announced he’s joining forces with GlobalGrind.com, a hip hop media website where he is the Editor-In-Chief, to help support the “Veggie Love” advertisement by giving it ad space on the site. He wants other media groups to support it too, according to Hip Hop Ruckus.

“When we spread the word that corporate America is feeding us poison, the community will listen. We march like an army. That is why I jumped at the chance to air the banned Super Bowl ad that PETA just released. Being a vegan for the past nine years, people tell me all the time that I look ten years younger now than I did before changing my food choices and I’m not contributing to the suffering and slaughter of nine billion animals. Even though it isn’t often discussed, a little known fact is that factory farming is the number one cause of global warming, worse than all forms of transportation or any other contributor. I don’t know how else to say it but the plain fact is, people in our community are dying everyday from making unhealthy eating choices.”

“This is why I am challenging other media outlets to join Global Grind by broadcasting this PETA ad worldwide and dwarf the exposure it would have generated had it aired during the Super Bowl. Global Grind is donating media space that will give the ad at least 50 million impressions and this is just the beginning. This is just one gift that Global Grind is giving to the hip-hop community, the human family and the planet.”

In addition to airing the video, celebrities who blog at Global Grind will post their thoughts on it.

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