Quantcast Vegetarian StarPeter Rojas, Moby Stalk Each Other In New York Vegan Restaurants

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Photo: Edans on Flickr


Peter Rojas became a millionaire blogger reviewing electronic equipment at Engadget. Some of his latest entrepreneurial adventures include RCRD LBL, which works with record labels and artists to provide free music downloads. His considers his veganism a “very personal thing,” but for someone so personal, he sure exposed a lot of details of what he ate during the week of July 24th-30th to NYMag.

He and fellow vegan Moby also seem to be stalking each other.

“I always see Moby out at vegan restaurants,” Rojas said. “Half the time I go out to eat he’s there.”

Mere coincidence? Rojas stalking Moby? Moby stalking Rojas? Rather than solve the riddle of the (faux) chicken and (mock) egg, we’d rather be stalkers ourselves and bring you voyeuristic pleasure of learning what Rojas had to eat.

Thursday, July 24
“I was out in California for a couple of days on business, and since the guys I was meeting with knew I’m vegan (twelve years!), they took me to Cafe Gratitude, a raw-food place in San Rafael.”

Friday, July 25
“I got the vegetarian bento box.”

Saturday, July 26
“I got the tofu scramble and home fries.”

Sunday, July 27
“I had some granola cereal from Whole Foods…then cooked a massaman curry with tofu and vegetables. I kind of screwed it up by adding too much lime juice to it — not sure what I was thinking.”

Monday, July 28
“I had more cereal for breakfast. Then I made a smoothie for lunch.”

Tuesday, July 29
“I ordered some Moroccan chickpea thing, which was good (but not great), but the real highlights were the stuffed-avocado salad and the totally vegan brownie sundae.”

Wednesday, July 30
“I had the vegetarian meatballs with Thai black rice.”

And what does he think of what the city that never sleeps has to offer its vegan food patrons?

“There’s a pretty good selection of vegan restaurants in New York — it’s really easy. I kind of wish there were a Manhattan equivalent of Foodswings in Brooklyn — it’s a vegan fast-food kind of place with fake chicken, all kinds of fake stuff.”

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3 Responses to “Peter Rojas, Moby Stalk Each Other In New York Vegan Restaurants”

  1. Vegetarian Star » Blog Archive » Robin Quivers Reveals What’s On Her Plate Says:

    […] leave the food voyeurism to us. Thanks to NYMag, we were able to tell you what millionaire blogger Peter Rojas ate for an entire week and the fact that he screwed up a tofu curry scramble with too much […]

  2. Vegetarian Star » Blog Archive » Moby’s First Chef At Teany Now Has Own Vegetarian Restaurant Says:

    […] formerly owned by Moby. Moby hasn’t been into Dirt Candy yet, but between him and Peter Rojas making the rounds in NY, we’re sure it won’t be long before he samples the […]

  3. Vegetarian Star » Blog Archive » Who Would You: Peter Rojas Or Max Levchin-The Tech Nerd Edition Says:

    […] the final Who Would You Poll of 2008, we’re doing it geek on geek. Peter Rojas co-founded Engadget and Gizmodo, where you have all your nerd techie toys reviewed. Max Levchin […]

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