Vegetarian Star

If you ever wanted to know all the personal details of the guy behind one of the most popular faux meat products, Gardein, The Globe and Mail is giving you the chance to do so.

Apparently, one of Yves Potvin‘s idosyncrasies is that he likes to make lists. Lots of them.

The list of items that resulted in his first major vegetarian product line, Yves Veggie Cuisine, had much to do with the increasing need for healthier, convenient food.

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Convicted Vegetarian is a new web-based cooking show on YouTube which features chef Vic, a biker and rock musician, demonstrating vegetarian recipes using Yves Veggie Cuisine products, which is sponsoring the shows. Chef Vic made the decision to give up meat after his children were born, but make no mistake about it, animal flesh is one of the few things Vic gave up for fatherhood.

Still retaining what we hope is a pleather jacket, long hair and earrings, Vic hosts a show that symbolized by a chef’s hat sitting on a skull and crossbone, breaking the stereotype of vegetarian men being docile, passive or wimpy.

Chef Vic has made corndogs with slaw, veggie burger dishes and the clip here is for vegetarian Thanksgiving stuffing using Yves Veggie Brats.

More episodes are available at youtube.com/convictedvegetarian.

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• Chrissy Teigen Failed Vegan Experiment
• Mia Evans Is A “Masterchef Junior” Vegetarian Star
• Holly Madison Enjoys Vegan Smoothie From M Cafe In Beverly Hills
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• Ellie Goulding Creates Protein Bar “Everlasting Joy” With GoMacro