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MTV: Video Did Not Kill The Vegetarian Star

Written by Vegetarian Star on Monday, February 23rd, 2009 in Animal Issues, Misc Artists and Performers, Pop Culture.

MTV Cannes Party 2003

MTV will be showing a series of pro-vegetarian commercials running over the next five weeks.

The ads will give a behind the scenes view of what goes on in factory farms with the TryVeg.com web address displayed on the screen for those who want more information.

According to Vegan.com, this release was made by Compassion Over Killing member Erica Meier:

“Our 2009 MTV Pro-Veg Ad campaign launches tonight: viewers around the country will see, perhaps for their first time, a behind-the-scenes glimpse into the cruel world of factory farming—and they’ll be further directed to visit our website TryVeg.com for more information.”

MTV is becoming more known for its skits and shows than music, so who knows where this initial vegetarian campaign might lead to. We’re thinking a “30 Days of Veg” for the hardcore steak eater might make for some interesting Reality TV.

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