Vegetarian Star

PETA is using the summer 2010 Vans Warped Tour to launch the campaign, “Elephants Never Forget,” meant to raise awareness of abuse circus animals endure.

After texting “NEVER” to 73822 (Peta2), cell phone users will be prompted to visit the PETA tent at the Warp Tour during one of its 43 dates from June 25-August 15. They will also be subscribed to a mobile list for the youth and teen division of Peta, Peta2.

The campaign is part of PETA’s ongoing efforts to educate the public about the conditions circus animals endure, with Ringling Brothers Barnum and Bailey being the biggest circus company as the target of the animal rights organization.

The digital campaign is made possible by Waterfall Mobile, the same company behind the campaign for the Oscar winning documentary, The Cove.

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University Link Magazine

University Link Magazine‘s April 2010 issue is full of celebrations.

This month marks the publication’s 1st anniversary and they were lucky enough to snag a cover interview with Conan O’Brien, lover of the frozen peas.

Even better, the inside of the magazine contains an ad for peta2 featuring Sean Kingston and his dog Stella with the tagline,”Chill With Your Dogs, Never Chain Them.”

Sean Kingston for PETA

Described as an “edgy, fun socially conscious campus magazine written exclusively for college students by college students,” University Link Magazine has over 25,000 subscribers in 58 universities in Southern California.

With so many values formed during the college years, including going vegetarian and vegan, campus life magazines like ULM are a perfect outlet for spreading the message about animal rights.

Students who wish to combine their passion with a potential career may even opt to take advantage of several animal rights programs being developed at colleges, like the Dorothy Jo Barker Professorship for Animal Rights program at Drury University or the Animal Law program at University of Virginia, both of which received endowments from vegetarian, activist and former “Price Is Right,” host Bob Barker.

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