Vans Warped Tour + PETA Texts = Circus Elephant Abuse Awareness
Written by Vegetarian Star on July 22nd, 2010 in Animal Issues, Bands, Female Musicians, Female Singers, Male Musicians, Male Singers.
PETA is using the summer 2010 Vans Warped Tour to launch the campaign, “Elephants Never Forget,” meant to raise awareness of abuse circus animals endure.
After texting “NEVER” to 73822 (Peta2), cell phone users will be prompted to visit the PETA tent at the Warp Tour during one of its 43 dates from June 25-August 15. They will also be subscribed to a mobile list for the youth and teen division of Peta, Peta2.
The campaign is part of PETA’s ongoing efforts to educate the public about the conditions circus animals endure, with Ringling Brothers Barnum and Bailey being the biggest circus company as the target of the animal rights organization.
The digital campaign is made possible by Waterfall Mobile, the same company behind the campaign for the Oscar winning documentary, The Cove.
Possibly Related Posts:
- Jon Stewart and Wife Tracey Stewart Adopt Horse
- Ringling Brothers, Barnum & Bailey Elephants Retire To Sanctuary
- The Passing Of A Vegan Prince
- Ellie Goulding Creates Protein Bar “Everlasting Joy” With GoMacro
- SeaWorld Phasing Out Whale Breeding Program
