Jonathan Safran Foer–Study Supports Most Want Ethical Food
Written by Vegetarian Star on Monday, June 21st, 2010 in Authors, Food & Drink, Research + Science.
Credit David Shankbone on Wikimedia Commons
Jonathan Safran Foer has an interview with Good.is where he recalls a recent poll he read that discovered most people are willing for fork over extra dough for what goes on their fork.
“I just read a recent poll that 70 percent of Americans are willing to spend more money for more ethically produced food. This isn’t San Francisco or New York; it’s the whole country. That’s an amazing number. People care about this stuff.”
The study, more than likely is from the national survey conducted by Context Marketing, which not only found 7 out of 10 people willing to pay more for ethical food, but 70% believe it’s better for the environment, 60% believe it’s healthier and 58% believe it’s safer to consume.
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