Mario Batali’s Eataly Butcher (Of Vegetables)–Jennifer Rubell
Written by Vegetarian Star on Wednesday, September 29th, 2010 in Business, Chefs, Food & Drink.

Eataly Jennifer Rubell. Credit: Mind Body Green
Like most grocery stores, Mario Batali‘s latest food enterprise, Eataly, features a butcher in the 50,000 square feet empire. However, Jennifer Rubell, a graduate of both Harvard University and Culinary Institute of America, is so good at cutting she doesn’t leave behind any blood. It doesn’t help that her victims are vegetables, though.
When asked by New York Magazine what a vegetable butcher does, Batali replied, “If you’re not familiar with how to trim an artichoke, we’ll trim you an artichoke. If you don’t think you have time to peel your baby carrots, you can leave them with us and go shop in the other parts of the store, and we’ll peel them. We’ll do anything but cook them. On your way out, we’ll put the peels in a little separate bag—because they’re going to weigh them at the checkout counter—and then they go into a compost can up front.”
MindBodyGreen conducted an interview with this plant killer to learn more about her skills.
Possibly Related Posts:
- Scott Jurek Writes “Eat And Run” Between Grain Dishes
- Carrie Underwood Talks Vegan On “Oprah’s Next Chapter” (Video)
- Nikki Reed Has Genuine Vegetarian Vampire Birthday
- John Salley Vegan Wine Brand Ambassador
- Meatless Monday Recipe–Emeril’s Portobello “Burger”

