Quantcast Vegetarian Starhigh fructose corn syrup

Remember those commercials produced by the Corn Refiners Association that touted the benefits of High Fructose Corn Syrup? Saturday Night Live has done its version of those commercials, mocking how the ads made those who were concerned about its effects look snobby and uninformed.

When mom 1 asks mom 2 if she’s really going to feed her child the HFCS drink, mom 2 replies the drink is simply, “made from corn, it’s natural enough and like sugar it’s fine in moderation.” She then remarks it’s not an easy decision between believing mom 1 and the “scientists,” since mom 1 is the stay at home mother who “drinks wine at 10 a.m.”

Mom 1 backs off and tries gentler conversation, complimenting mom 2 on her sweater. That’s when mom 2 confesses it used to be her daughter’s, but the daughter grew out of it. As the camera points to the daughter–drinking yet another glass of HFCS juice–it’s easy to tell the only “growing” the child has accomplished is the fat cells in her mid section and jaws.

The two original commercials for HFCS can be viewed below.

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PepsiCo’s CEO Indra Nooyi is vegetarian.

So is the fact that she runs a company known for its sugar high and salty good times an oxymoron?

Nooyi told CNN’s Money that ultimately consumers have the responsibility to know when enough is enough and if they all exercised, obesity wouldn’t exist.

“If I look at our portfolio, I think you can classify them into three groups: “fun-for-you foods” like Pepsi, Doritos, Lays, and Mountain Dew, “better-for-you” products like Diet Pepsi, PepsiMax, Baked Lays, Sobi Life Water, Propel, all of these products, and “good-for-you” products like Quaker, Tropicana, Naked Juice, Gatorade,” Nooyi said.

So guess the idea is lay off the fun-for-you foods and devour the good-for-you ones.

Now, if only the vending machines would stock more oatmeal and Naked Juice.

Still, you have to give PepsiCo credit for making a huge change to its products seven years ago without adding the costs to consumers when it banned all trans fat.

Maybe in a few years we’ll see sodas sweetened with the less addictive cane sugar instead of high fructose corn syrup.

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