Jessica Seinfeld Veggie Marketing Tactic Used By School To Increase Healthy Sales
Written by Vegetarian Star on Friday, November 5th, 2010 in Authors, Children, Food & Drink, Nutrition-Health-Fitness.
Jessica Seinfeld became an even more famous wife of Jerry Seinfeld after publishing a cookbook, Deceptively Delicious, that offered tips for incorporating vegetables into kids’ meals. While the title made it sound as if Seinfeld wanted parents to trick kids into eating something unknown, she clarified with Parent Dish that was never the intention. It was more about enhanced vegetable marketing.
“There is never a moment when my kids don’t know how important vegetables are. I add purees like I would add milk or sugar. I don’t think of them as anything scandalous or deceptive. I think what’s really deceptive is how food companies market their food as good for people when it’s not. That’s the deception going on in the food world, not making your family’s food better for them. That’s not something I feel bad about.”
This fancying up of vegetables and other healthy foods and placing them in different locations is similar to what one high school in New York did to increase sales of wholesome foods and decrease consumption of sugared milk, desserts and other less desirable items.
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