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Chipotle Testing Tofu Burrito “Sofrita” In San Francisco

Written by Vegetarian Star on Tuesday, January 22nd, 2013 in Business, Food & Drink.

Vegetarians in the Bay area can now enjoy another item at the more environmentally conscious food chain Chipotle.

The company has unveiled it’s sofrita–a burrito made from shredded tofu–to be tested at select San Francisco restaurants.

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Chipotle Vegan Filling Invading U.S. Restaurants

Written by Vegetarian Star on Monday, May 3rd, 2010 in Business, Food & Drink, Restaurants.

Distincitve Assets Lounge at Academy of Country Music Awards

Chipotle first expanded its vegetarian market by offering the vegan filling in its Dupont Circle restaurant in Washington, D.C.

Then, New Yorkers got to sample the Garden Blend in their fajita burritos.

Now, according to the Sacramento Business Journal, Chipotle has claimed Roseville, California as its latest location to test the meatless variety, along with stores in Los Angeles and Denver.

Could the vegan filling one day be available in yourtown, USA, or will it be restricted to larger cities and regions known for residents that are more likely to be open to a meat-free variety?

“We’re still playing with the recipe,” said Chris Arnold, director of public relations with Chipotle. “We don’t have any data yet. But we have had a lot of interest from customers for something like this from all across the country.”

Chipotle has over 1,000 restaurants in 35 states in the United States and Canada.

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