Quantcast Vegetarian StarRussell Simmons For Vegetarian Chicago With Mercy For Animals (Video)

Russell Simmons

Russell Simmons is starring in a new ad for the animal advocate group Mercy for Animals.

The billboard promotes vegetarianism for all, but is especially mean to reach out to the African-American community in Chicago.

South side Windy City residents can see the “Live Well. Eat Well. Choose Vegetarian” message in their neighborhood.

“I’ve been involved in a lot of things that were trend setting,” Simmons says in the video, suggesting vegetarians get active in making plant-based eating “cooler,” which will lead to more vegetarian dishes being offered in more places and ultimately, less animals eaten.

The trend now for African-Americans and health isn’t going into right direction.

The New England Journal of Medicine published data that cites that before age 50, African-Americans are 20 times more likely to experience heart failure than whites. And the American Diabetes Association says African-Americans are two times as likely to develop diabetes.

“The best tip is to stop eating meat,” Simmons says.

More of Simmons’ testimony can be seen below.

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