Vegetarian Star

Shark Tank, the ABC series that has entrepreneurs pitching their product for chance for some investment money from several well-known millionaires, recently featured a vegan-friendly company looking to expand with the sharks’ help.

Liz Lovely cookies are vegan and gluten-free, which leaves investor Kevin O’Leary wondering what can actually go in them.

“Gluten-free, dairy-free, egg-free. What are they made out of? Sand?” he asks.

Lots of good things!

Like the gluten-free, Triple-Chocolate Mint Cookies with natural cane sugar and vegan dark chocolate–meant to give the Girls Scouts some competition!

Owners and husband and wife pair Liz and Dan Holtz were looking for a $200,000 investment in return for a 10% stake in the company.

O’Leary doesn’t like the taste and declines. A smarter shark would have asked more about the statistics of people who do like the taste of such cookies. Maybe he should have stuffed a few more in his mouth and just left the offers to the other sharks.

Investor Mark Cuban is actually a fan of gluten-free products! But he’s a little worried about the competitive market.

Two other sharks offer the Holzes a similar deal with a 20% equity, but the couple decides to decline.

No deal was made that evening, but Liz Lovely got great plugs from most of the sharks:

“Best gluten-free cookies I’ve had.” (Shark Tank Investor Barbara Corcoran via Twitter)

“…the most intense pitch EVER in The Tank. Even I was sweating.” (Shark Tank Investor Mark Cuban via Twitter)

“These two are superstar salespeople. I hope you’re taking notes.” (Shark Tank Investor Barbara Corcoran via Twitter)

Watch the episode of Shark Tank featuring Liz Lovely below.

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