John Salley has partnered with vegan wine company The Vegan Vine Wines to help educate consumers on the animal products used in the wine filtration process.
The basketball legend will take part ownership and serve as an ambassador in the family-owned and operated Clos LaChance Wines brand.
As both a vegan and wine lover, I was very surprised to learn about the use of animal products in the vinification process,” said Mr. Salley. “I had no idea.”
“Because the core ingredient in wine is grapes, many people do not realize that a number of animal products are often used in the winemaking process,” said Cheryl Durzy, co-founder of The Vegan Vine and Vice President of Sales and Marketing for Clos LaChance. “With John Salley’s help, we hope that The Vegan Vine can help answer some of these questions–and provide a viable option for vegans and non-vegans alike.”
“Making these wines Vegan does not mean a sacrifice in quality” adds Ms. Durzy.
The Vegan Vine was developed when Bill and Brenda Murphy, co-founders of Clos LaChance, received some questions about vegan wines from a vegan family member.
Salley has been a longtime vegetarian who promotes plant-based eating for health on his website, JohnSalley.com.
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