Vegetarian Star

This photo of fruit strategically placed for effect was one of several ads that generated the most complaints to the New Zealand Advertising Standards Authority in 2010.

Granted, even when speaking of someone’s “melons,” we usually don’t refer to them being located in that region, so it’s easy to understand why the ad for Erotica Expo in Auckland drew controversy.

But there’s another ad that might spark some fuel for vegetarians that also made the top offensive.

A Burger King ad received 13 complaints to the agency for claiming one sandwich was “so good, even the most dedicated vegetarian could turn.”

The complaint was that the ad “belittled vegetarianism” and that the claim it could make you a food swinger (hey, given the first ad discussed, who wouldn’t think of that pun?) was “offensive, insulting and discriminatory.”

The ad agency did not uphold the Burger King claim, citing the ad was meant to be humorous. It did, however, rule the Erotica Expo ad as “degrading” and intending to “cause outrage” because it was “dehumanising – reducing women to their genitalia.”

It’s a tough call, but don’t you agree that reducing a cow to a patty is equally offensive?

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