Today Stella McCartney unveiled her Spring-Summer 2011 collection from Stella McCartney Kids, a line of clothing for children, both boys and girls, newborn to 12 years old.
The vegetarian designer has kept her environmentally friendly ethics, using 100% organic cotton pieces featuring nature and animal illustrations and natural cork soled shoes
Stella will continue to donate a percentage of sales from five items in her “Lucky In Daisies” collection to the McCartney family Meat Free Monday campaign that encourages everyone to eat vegetarian one day of the week to reduce the impact of meat’s production and consumption on the planet. The designs feature prints created by her mother, the late Linda McCartney.
On her latest collection for children, Stella said: “Building from the basics of the launch collection, I wanted to use prints that would appeal to kids, such as animals, rainbows, and nature. The whole idea was to make clothes that kids will enjoy; and that are not restrictive. To allow girls to be girly and pretty, but still have fun and mix in some tomboy unisex pieces.”
The Spring-Summer collection will be available exclusively through StellaMcCartneyKids.com starting today, March 2, and then launch in stores worldwide a week later.
Photo: PR Photos
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