West’s company, KW Foods, LLC, developed 10 Fat Burger restaurants in the region, but after a year and a half of doing burger business, the first of the restaurants has already closed due to financial performance.
Did West not pick up on the trend that Americans are just not that into meat anymore?
In 2009, there was a dramatic drop in U.S. per capita meat consumption. But there’s something even more ironic.
That same year, an online publication called “Meat International” published an article in which Cattle-Fax Executive Vice President, Randy Blach, said decline in demand was the biggest challenge facing the US beef industry.
Trying to view that same article today results in a page that reads the following:
“Meat International has been closed”
“Due to a “perfect storm” of factors including changes of strategy by our mother publishing company, downsizing, and the economic impacts of the financial crisis on advertising, Meat International, the only global magazine on the meat industry and its accompanying website has come to an end.”
Guess meat porn is also losing its X Factor in the publishing industry.
Photo: PR Photos
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