Vegetarian Star

Celebrity brand food is super cool, especially when the stars take time to produce a product that’s better for humanity and the environment.

Rob Zombie has announced his new line of organic, fair-trade coffees, which are currently available in pre-order status and will ship just in time for New Year’s on December 27th, 2010.

The coffee is available in two varieties, the Hellbilly Brew Organic French Roast and the Hellbilly Brew Organic Peru, both of which are 100% certified organic and certified fair-trade.

Here’s a description of the Peru Blend:
“From the tall peaks of the Andes to the tropical forests of the Amazon Basin, Peruvian coffees are as distinct as their birthplace. Featuring 100% Certified Organic, Fair Trade Certified beans, this incredible single-origin coffee supports the battle against social and environmental challenges. Medium-bodied with a tangy fruit finish, our lively Peru has been hand-crafted to realize its complete flavor potential.”

And French Roast is described as the following:
“Our deepest and darkest roasted coffee. This 100% Certified Organic, Fair Trade Certified™ French Roast offering has a surprising characteristic that you’ll notice when you purchase whole beans – a hint of speckle. This is because we artistically blend our French Roast with a moderate percentage of different roasts, producing a complex taste profile that no other French-style coffee has in existence. Savor the deepness.”

When Wilco announced its organic brew, we briefly touched on why organic coffee beans are the only way to go. But even if you’re not concerned with the pesticides used on crops that have been banned in the United States, you should at least consider the workers who are helping to bring the product to you.

Michael van Straten, author of Organic Living, compared the cost of paying extra for organic items to the cost of medical illnesses from working around pesticides.

“If you look at crops like coffee, cotton and tobacco, these are the most heavily sprayed and toxically damaged crops in the world. Yet those toxins don’t directly bother us as consumers, because we don’t get them. It’s the actual workers in the fields that suffer. They couldn’t care less about the living conditions of their workers. They’ve had all sorts of genetic problems, fertility and conception problems, skin problems, high cancer incidences. Don’t you think that it’s worth paying a little bit more for organic produce?”

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