Vegetarian Star

Cover Girl is cleaning up its act.

It claims to no longer test its products on animals and now, it has unveiled a sister line of products touted as natural and green to be promoted in ads by Taylor Swift, reports Stylelist.

Cover Girl Natureluxe introduced its Silk Foundation and Gloss Balm first, both of which contain plant-based ingredients like jojoba oil, rosehip extracts, cucumber water, mango and shea butter. Natureluxe contains no parabens. It’s also using bioresin–a renewable, sustainable, sugarcane-derived plastic–for its packaging.

But we know a few ingredients that come from the ground or trees doesn’t make it completely eco-friendly. So how does Natureluxe stack up in terms of other items added to the formulas?

Cover Girl Nature Luxe

The ingredients from the Brazil Nut Silk Foundation read as follows:

“Active Ingredients/Ingrédients Actif/ Ingredientes Activos: Titanium Dioxide 2.6% 2.6% Dióxido De Titanio, Octinoxate 2 % 2% Octinoxato. Ingredients/Ingrédients/Ingredientes: Cyclopentasiloxane Ciclopentasiloxano, Water/Eau Agua, Cucumis Sativus (Cucumber) Fruit Water Agua De, Fruta (Pepino, Cucumis Sativus), Glycerin Glicerina, Dimethicone Crosspolymer, Polímero Entrecruzado De Dimeticona, Sodium Chloride Cloruro De Sodio, Niacinamide Niacinamida, Diethylhexyl Carbonate Carbonato De Dietilhexilo, Talc Talco, Propylene Glycol Propilenglicol, PEG/PPG-18/18 Dimethicone Peg/Ppg-18/18 Dimeticona, Simmondsia Chinensis (Jojoba) Seed Wax Aceite De Semilla (Jojoba, Simmondsia Chinensis), Rosa Canina Fruit Extract Extracto De Fruta De Rosa Canina, Hippophae Rhamnoides Fruit Juice Jugo De Fruta De Hippophae Rhamnoides, Panthenol Pantenol, Tocopheryl Acetate Acetato De Tocoferilo, Allantoin Alantoína, Dimethicone Dimeticona, Methicone Meticona, Aluminum Hydroxide Hidróxido De Aluminio, Fragrance/Parfum Fragrancia, Trideceth-9 Trideceth-9, Bisabolol Bisabolol, Lactic Acid Ácido Láctico, PEG-10 Dimethicone Crosspolymer PEG-10 Polímero Entrecruzado De Dimeticona, Citric Acid Ácido Cítrico, Sodium Benzoate Benzoato De Sodio, Potassium Sorbate Sorbato De Potasio, Benzyl Alcohol Alcohol Bencílico, Phenoxyethanol Fenoxietanol, May Contain/Peut Contenir/Puede Contener: Iron Oxides Óxidos De Hierro, Titanium Dioxide Dióxido De Titanio.”

Yes, there’s a little more than nut oils and fruit in this foundation, including propylene glycol, a known skin irritant.

But this is a step in the right direction and hopefully Cover Girl will see its consumers happy with the direction, giving it the green light to take ethics another mile forward.

Photo: PR Photos

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