Jillian Michaels Face Of So Delicious Coconut Milk “Change Your Milk. Change Your Life.” Campaign
Written by Vegetarian Star on October 20th, 2010 in Business, Food & Drink, TV Hosts.
Jillian Michaels has been chosen to promote vegan So Delicious Coconut Milk Beverage produced by Turtle Mountain, the maker of So Delicious Dairy-Free products. Michaels will be featured in a campaign, “Change Your Milk. Change Your Life,” that will go live nationwide in January 2011.
The Biggest Loser coach discovered the beverage in 2009, and has been a loyal fan ever since.
“I loved it straight away,” Michaels says. “What’s not to love? It’s naturally energizing. And, the health benefits and the taste are outstanding. I put it in everything. My tea, my granola, in my smoothies, straight up — you name it.”
“We share an important core value, namely improving the lives of individuals by promoting health, happiness and balance,” said John Tucker, Senior Vice President of Marketing and Technology for So Delicious Dairy Free. “Her passion, inner strength, high energy and spirit of adventure inspire millions of people around the world. She not only embodies So Delicious Dairy Free, but she has also loved and supported our products in her own kitchen for years.”
So Delicious Coconut Milk Beverage, available in Original, Vanilla and Unsweetened, is certified vegan, dairy-free, lactose-free and gluten-free, calcium enriched, contains a vegetarian source of Vitamin B12 and free of cholesterol and trans-fats.
Turtle Mountain has been offering dairy-free alternatives to ice cream, yogurt and other traditional milk-based foods since 1988.
Michaels, a pescatarian who only eats sustainable fish, makes the perfect representative to promote a brand that reaches vegetarians, vegans and health conscious consumers.
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October 21st, 2010 at 3:22 pm
I love Jillian Michaels and So Delicious! What a great partnership! I hope more people now learn about the many benefits of choosing coconut milk beverages over dairy.
September 24th, 2011 at 10:02 pm
I purchased this soooooo disgusting coconut dishwater and was supposed to get a refund ck within 2 weeks it has been over a month and there is no check.Jillian michaels must have her tastebuds located in a different place to mine.this was so vile i flushed it down the toilet.where is my refund?
July 3rd, 2012 at 7:30 am
I drink this milk and it’s far from disgusting and vile. So perhaps you are correct in assuming something perhaps is wrong with your taste buds.
May 20th, 2014 at 1:39 pm
omg, thank you so much for posting this! It is gonna help me when I order Coconut Milk at the store! Fab!