CNN African Voices “SoleRebels” Eco Ethiopia Made Shoes (Video)
Written by Vegetarian Star on June 2nd, 2010 in Business, Environment-Eco-Green, Fashion, Videos.
CNN’s African Voices recently featured a woman who started a vegan, eco-friendly shoe business in her town in Ethiopia, which not only preserves the environment and protects animals, but provides jobs to people in the village.
“One of the truly unique and exciting things about SoleRebels is that we are green by heritage, and not because some marketing folks told us to be. We maximize both recycled inputs and craft our materials in the traditional manner — the way they have always been made in Ethiopia – by hand,” said Bethlehem Tilahun Alemu, Co-Founder and Managing Director of SoleRebels, Ethiopia’s first fair trade footwear company, which incorporates hand spun cotton in the fabrics and recycled tires for the soles.
More video explaining how Alemu quit her job as an accountant and markets her products on the Internet after the break.
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