Rip Esselstyn “The Engine 2 Diet” Author Inspires The Hegans
Written by Vegetarian Star on April 7th, 2010 in Authors, Food & Drink, Pop Culture, Videos.
Not long ago, Boston.com featured an article on men who eschew the stereotype that meat equals masculinity and opt for a vegan diet and lifestyle.
“Hegans” are what these male vegans are called and the name will probably stick in the media like metrosexual did a few years ago.
One of the more famous hegans described is author of The Engine 2 Diet, Rip Essestyn, a firefighter out of Austin, Texas.
“He helped the men in his department lower their cholesterol in 28 days by shunning animal protein and then turned his efforts into the best-selling “The Engine 2 Diet’’ (Wellness Central). Though not billed as a vegan diet per se, Esselstyn’s “plant-strong’’ lifestyle helps lower cholesterol by going meat-, egg-, and dairy-free, he says. “Sure there is a stigma attached to it, that it’s for yuppie, tree-hugging, emaciated weaklings,’’ he says. “That is far from the truth. I like to say that real men eat plants.’’”
The clip above shows Esselstyn demonstrating how to be manly.
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