Vegetarian Star

Does being hot automatically qualify you for being green?

Grist.org asks this question as it reminds us sexy actresses are putting up www’s all over the place.

Sure, they have the looks, but is there substance behind Goop.com?

Here’s how Grist rates Gwyneth Paltrow‘s website:

Gwyneth Paltrow, goop.com
Motto: “Nourish the inner aspect”
Mood: Spare and elegant, bordering on insufferable
Worth a damn?: Sure as Margo Tenenbaum smokes

“Much has been made of this vanity website, in which Paltrow introduces marvelous, wonderful things into the lives of mere mortals. How you feel about it depends largely on how you feel about her, but we give props for the fact that it weaves in sustainability—almost naturally. Vegan recipes and recyclable socks nestle alongside accounts of taking weekend jaunts to London and getting fashion advice from Vanity Fair—you know, the stuff we all do when no one’s looking.”

Gwyneth’s a hit and miss for vegetarian discussion on Goop, but when she hits the target…ooh la la, Vegeanise vegan mayo, seitan…need we say more?

Learn how Grist rates Alicia Silverstone‘s new website, thekindlife.com.

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