Vegetarian Star

Leona Lewis is set to launch her very own perfume, according to Pop Crunch.

The self-titled scent was produced with the Germany company LR, which adhered to Leona’s strict ethical standards.

A source revealed to British newspaper The Sun that, “Leona has had a lot of approaches about launching her own perfume, but she wanted to make totally sure she would be working with an ethical company.”

Leona is a vegetarian who won’t even wear leather or other animal products and is also working to launch her own vegan clothing and hand bag lines. Perfume makers often use animal ingredients as fixatives, which enable fragrances to evaporate slowly and emit odor.

Lewis played a big part in the perfume’s progress-from developing the scent itself to designing the bottle and packaging of the product.

She has already begun the process of promoting her scent, making a video for fans in Germany.

“I love my new fragrance and I already love LR,” she said.

The fragrance is set to launch later this year.

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