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Pamela Anderson Richie Rich “A*Muse”: New Zealand Fashion Week

Written by Vegetarian Star on Saturday, September 12th, 2009 in Actresses, Fashion.

Pamela Anderson is the surprise runway celebrity in Richie Richs Blondes Have More Fun Fall/Winter 2009 Fashion Collection

Pamela Anderson will debut her animal and eco friendly clothing line, A*Muse, during New Zealand Fashion Week, September 22-25.

The designs she collaborated with Richie Rich were originally set to debut at New York’s Fashion Week from September 10-17, but Pamela set her sights on New Zealand for its green reputation.

Rich, who designed the Heatherette label, explained in more detail.

“Pamela is such an advocate for Peta [People for the Ethical Treatment of Animals],” Rich said. “I love animals. We wanted to produce a range using as many globally friendly fabrics as we could, in the spirit of being good to the world. That is part of the reason we want to kick it off in New Zealand, which is so lush and green. It goes with the vibe we are feeling. At the same time the Kiwi scene is fun and the line is fun.”

Rich originally admitted it was hard for him not to use fur in the collection.

Hopefully, with the guidance of Pamela, Rich now sees how easy it is to be chic and caring.

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