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“New York Times” Article On Veggie Burger Comeback

Written by Vegetarian Star on Monday, March 28th, 2011 in Food & Drink, Restaurants.

The New York Times has written an article on the soaring popularity of veggie burgers, for omnivores, vegetarians and vegans.

The article cites a study done by market research company Mintel, which found there was a 26% increase in items labeled “vegetarian” or “vegan” between 2008 and 2010.

The veggie burger used to be the item on the menu that everyone–even vegetarians–hated. It was either a stereotyped mush of carrots, rice and oatmeal or a sinewy textured soy patty that offered no taste.

Much has changed at both gourmet restaurants and fast food chains.

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