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Mos Def Enjoys Mos Delicious Vegan Ice Cream

Written by Vegetarian Star on Wednesday, September 16th, 2009 in Food & Drink, Male Singers.

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Cadillac Records New York Premiere - Arrivals

Yesterday we learned that Wheeler’s Vegan Ice cream had its share of celebrity followings, including Erykah Badu and other hip hop stars.

Last week, Mos Def and Talib Kweli performed at the House of Blues in Boston and enjoyed some frozen vegan treats, courtesy of Wheeler’s backstage.

Plenty of Platinum Patron Apple Cider, Pumpkin Chocolate Chip Swirl, Mexican Chocolate, Cucumber Vanilla and Mango ice cream were available to the performers.

Platinum Patron Apple Cider? Let’s not forget the Dom Perignon flavor with gold flakes.

Does chef Wheeler del Torro have an imagination or what?

The event will be featured in Wheeler’s next book, a followup to The Vegan Scoop.

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Erykah Badu Gives Wheeler’s Vegan Ice Cream The Press It Needs

Written by Vegetarian Star on Tuesday, September 15th, 2009 in Business, Female Musicians, Female Singers, Food & Drink.

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Erykah Badu - Atlanta Concert

Celebrities are great for promoting your product.

Eh, as long as they don’t do anything too outrageous, or are caught by TMZ doing the outrageous act.

Celebrities are even better for giving food products the boost, and vegan food is no different.

A recent article at CNN touches on celebrity foodies and opens up with none other than vegan ice cream company Wheeler’s Frozen Ice Cream.

Owner of Wheeler’s, Chef Wheeler del Torro, discusses how shipping his goodies to Erykah Badu got him some exposure.

“Teaming up with someone like [Erykah] is something that is definitely good for outreach to vegans and non-vegans, because she has such mass appeal,” he said.

One of Wheeler’s custom ice creams, a $7,000 champagne flavor made with vintage Dom Perignon and sprinkled gold flakes has become popular among some rappers as well.

Vintage Dom Perignon and gold flakes?

That’s some serious vegan bling.

Wheeler is also the author of a vegan ice cream cookbook, The Vegan Scoop.

Read the entire article on celebrity foodies at cnn.com.

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Erykah Badu Likes To “Do It” With A Vegan Scoop

Written by Vegetarian Star on Thursday, July 2nd, 2009 in Business, Female Musicians, Female Singers, Food & Drink, Recipes.

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Erykah Badu performs at the 40th New Orleans Jazz and Heritage Festival

Hot, hot, hot!

She’ll never have to call Tyrone for anything because The Vegan Scoop is all she’ll ever need.

Earlier this year, Erykah Badu got some samples of Wheeler’s Frozen Desserts.

She thoroughly enjoyed them and recently had the pleasure of receiving a copy of The Vegan Scoop, a recipe book filled with tricks and trades to make your own vegan ice cream at home.

“I can’t wait to make it at home,” she said, according to a recent post on Wheeler’s blog, titled, “Erykah Badu plans to “do it” at home with The Vegan Scoop.”

“I heard she was looking for a great vegan ice cream so I shipped her over 15 samples earlier this year,” said chef Wheeler del Torro, author of The Vegan Scoop.

Wheeler’s vegan Frozen desserts are crafted from soy and nut milk blends and certified organic ingredients.

via Wheeler’s Black Label Vegan Ice Cream

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