Quantcast Vegetarian StarMeatless Mouthful–Beyond Meat Founder Says Meat Will Exclude Animals

Beyond Meat Founder Ethan Brown

“Once, we had the horse-drawn carriage, and then we had the horseless carriage, and then we had the automobile. I’m firmly convinced we’re going to go from beef and chicken products that are animal in origin to those that are made with plants — and at some point in the future you’ll walk down the aisle of the supermarket and ask for beef and chicken, and like the automobile has no relationship to the horse, what you get will have nothing to do with animals.”

Ethan Brown, founder of Beyond Meat, a new meat analogue available at natural foods stores like Whole Foods. Some people, like Twitter co-founder Biz Stone, say the product is so close to meat it’s almost scary. Stone said of his experience: “My first reaction was, if I was given this in a restaurant, I’d get the waiter to come over and ask if he’d accidentally given us real chicken.”

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