Meatless Mouthful–Stella McCartney Says Eco-Friendliness A Part Of Her Brand
Written by Vegetarian Star on May 10th, 2011 in Environment-Eco-Green, Fashion, Meatless Mouthful.
“Eco-friendly fashion is something I’ve always felt strongly about. You have to create demand so the customer base will grow. We’ve been doing organic for years in my own collection, in my lingerie and with the Adidas collaboration. We touch on it across the board. I think it’s a bit more sincere to do that. It’s part and parcel for us as a brand.”
—Stella McCartney, who recently opened a store in Saks Fifth Avenue in New York. In addition to not using fur or leather in her collection, McCartney has used some of her prints to raise awareness and money for her family’s Meat-Free Monday campaign in the UK.
Photo: PR Photos
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