Vegetarian Star

Now that Vanilla Ice is into vegetarian and more sustainable eating, he might consider resurrecting his rap career by busting rhymes in favor of organic products, like Yeo Valley (and yes, pronounced “Yo Valley”) Organic in the UK has done to promote its organic dairy.

Featuring sexy, pasture fed cows, good looking gents and an attractive female doing a solo, this Yeo Valley commercial promotes organic milk like it’s the new bling.

Lyrics like, “I’m rollin’ in my Massey (a type of tractor) on a summer’s day/chugging cold milk while I’m baling hay” and “approach is common sense/harmony in nature takes precedence,” explain Yeo Valley’s business principles in a catchy, hip-hop manner.

Further listening reveals Yeo Valley’s environmental motivation as it is, “down with the soil association” and does lots of “conservation.”

Yeo Valley worked with Julien Lutz (“Little X”), a rap music video director from Canada. Although Lutz has worked with artists like Jay-Z, Kanye West and Usher, he said it was his first time working with farmers. The ad was filmed on location in Somerset, England, complete with the tricked-out tractor seen in the video who’s bass must sound awesome in the fields.

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