Sony Pictures Exec Wants Healthier Items At Theatres
Written by Vegetarian Star on March 22nd, 2010 in Film & TV, Food & Drink.
If you’re a health conscious cinema fan, it’s tough going to the theatre these days.
Just when you’ve devised the perfect scheme to sneak your tofu jerky, soy milk and veggies in, the cap falls off your tightly sealed wrapped container, leaving you smothered with ranch dip.
A Sony executive wants to change that and says although he’s not here to spoil the tradition of popcorn and candy at the big screen, he’d like to see healthier options on the menu too.
Sony Pictures CEO Michael Lynton said, “I don’t mean to close the window for popcorn, soda and candy. Audiences love them and should always be able to buy them at your theaters.” Lynton added that “bringing healthier snacks into your concession stands, you would be helping our country meet an urgent public health need.”
Lynton suggested theatres offer veggie and dip, fruit cups and granola.
Sony conducted a survey of 26 theatres and found that 42% of parents would spend more at the concession stands if healthier items were available.
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