“Businessweek” Predicts Hummus Is The Next Salsa
Written by Vegetarian Star on Friday, July 19th, 2013 in Business, Food & Drink.
Sabra hummus is the official dip of the National Football League, and according to a recent article in Businessweek, the trend of the chickpea dip picking up popularity among sports enthusiasts, party goers and snackers alike may make it surpass salsa as the most common and easiest convenient food to obtain and serve.
The article discusses PepsiCo’s recent campaign with the NFL that produced a television commercial encouraging Americans to “dip life to the fullest,” and use it on many traditional game time foods like potato chips and chicken wings.
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