Mark Bittman Visits A Cruelty-Free Chicken Factory
Written by Vegetarian Star on May 9th, 2012 in Business, Food & Drink.
New York Times food writer Mark Bittman visited a veggie chicken factory to get an insider’s view of how faux meat is crafted.
Unlike most chicken factories, Ethan Brown’s Savage River Farms research facility is lacking animals pumped full of hormones and housed in crowded conditions. Instead, the Maryland factory contains an extruder that delivers a chicken-tasting product containing soy and pea protein.
Bittman tests the product both plain and in wraps and concludes he can’t tell the difference. And he’s being paid to do so.
“When you take Brown’s product, cut it up and combine it with, say, chopped tomato and lettuce and mayonnaise with some seasoning in it, and wrap it in a burrito, you won’t know the difference between that and chicken. I didn’t, at least, and this is the kind of thing I do for a living.”
Watch the five minute segment here.
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