Jason Mraz–VP Of “Blend Apparel” Organic Cotton, Bamboo T-Shirts
Written by Vegetarian Star on October 7th, 2010 in Business, Environment-Eco-Green, Fashion, Male Musicians, Male Singers.
Jason Mraz is up to nothing but good for the environment, as always. Besides offsetting the electricity at his home and studio with solar power, he’s currently on a three year transition to turn his farm from a conventional avocado one to an organic property offering a multitude of food crops.
On the farm, Mraz, named one of the top 40 farmers under 40, might be caught wearing bamboo and cotton tees available from a company at which he serves as vice president.
“I’m not a brand whore. I’ve always been a jeans and t-shirt kind of guy,” Mraz told the Huffington Post. “These days I prefer organic fibers because they feel better on my skin. Recently I co-founded BlendApparel.com, a green t-shirt company with transformative messages, that we hope keep our conversation going about our ever changing environment — Tees intended to inspire and empower the people, etc.”
The Blend Apparel logo, a play on the Jesus fish/Darwin amphibian icons, is a sustainable message in itself. Jon Marro, CEO and designer of all the t-shirts, thought of it as a response to the hundreds of billboards, ads and other media that constantly dictate what is fashionable for the season. Marro felt that in order to survive, you must “blend in” by conserving (both energy and money) and wear what you feel is fashionable instead of trying to keep up with The Joneses.
Originally, Blend Apparel produced all its items from bamboo. Then, in 2009, it began making shirts with organic cotton, inspired by the company it used for the bamboo materials, because of its factory run entirely on wind and solar power.
Blend Apparel t-shirts range from approximately $25-$30. More designs can be found at Blendapparel.com.
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