Vegetarian Star

Sweet and Sara

Five years ago, Sara Sohn launched a vegan treat company specializing in using vegan marshmallows in s’more-like desserts.

Sweet & Sara products have gained national attention and have been featured in the Food Network magazine and by Rachael Ray.

An inspiration to vegetarian and vegan entrepreneurs, Sohn recently spoke with VegNews about her idea to start the business, which is truly a family affair.

VN: Your family is very important to you and your company. How are they involved?

SS: You mean besides being loyal taste testers? My parents are the most hardworking, supportive people in the world. Mom’s super tiny but she’s got super strength. She does everything from putting sticker labels on all the products, to helping out in the kitchen, to running up and down four flights to get the mail, to feeding our staff. Dad is the handyman and fixes everything and anything in the factory, and believe me, there’s never a day where something does not need repair. My sister makes sure all the orders get packed efficiently and is the peacemaker when my parents and I squabble about who forgot to water the plants. She is also the genius behind our brand name.

Learn why Sara went vegan and some unique ways to eat marshmallows at VegNews.

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