“The Risk Takers” Book Features Amy’s Kitchen, Vegetarian Food Gurus
Written by Vegetarian Star on May 13th, 2010 in Books, Business, Food & Drink.
The Risk Takers: 16 Women and Men Share Their Entrepreneurial Strategies for Success was recently published and contains stories of how very famous businesses like Kinkos and Geek Squad made it.
Amy’s Kitchen, a popular line of prepared and frozen vegetarian and vegan frozen foods is included among the companies.
Andy and Rachel Berliner were both vegetarians who knew products already available to vegetarians two decades ago were tasteless, full of processed food and void of organic ingredients.
Today the company reports annual revenues of $270 million from sales of tofu pot pies, vegan pizzas, burritos and salsa.
Amy’s has also been named a favorite by celebrities like Chris Walla of Death Cab for Cutie.
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