Vegetarian Star

Whole Foods’ CEO John Mackey recently told USA Today that the store will be unveiling a new, private label line next year that famous vegan firefighter and author Rip Esselstyn would approve of.

“We’ll introduce a private-label line in 2011 based on the healthy eating book The Engine 2 Diet,” Mackey said. “We’ve licensed that brand. It’s vegan (no animal fats) with no canola or safflower oils, and low in sugar and salt.”

The line offers products similar to what Mackey eats, but he insists that has nothing to do with its creation.

“Though that is the way I live, it is not my personal lifestyle driving this. We think it will be a good product category for the company.”

Looks like vegs will be ringing in the New Year with another option in good food.

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Paul Vasquez, otherwise known as the “Double Rainbow” guy in the Microsoft Windows Live Photo Gallery commercial told Fast Company he’s currently working with an agent to star in a TV film pilot about his life living in the wilderness.

Vasquez, who further complicates the aliases after saying he likes to be called “bear,” said the pilot will highlight his life in martial arts, vegan eating, losing weight, building his home using alternative materials, using alternative energy, and organic farming.

Interestingly, Vasquez says he’s been living on about $5,000 a year for the past few years. He hasn’t made big bucks off the Live Photo Gallery commercial yet. Guess  you can say he’s still waiting for the pot of gold at the end of the double rainbow. If he’s eaten vegan during all these years, it would be great to have him demonstrate cheap, natural animal-free eating on the pilot as more questions burn the mind on how he survives.

Does he grow his own? Follow the guide for How To Eat Vegan On The Cheap Religiously?

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The Dalai Lama has written a statement posted on the Humane Society International’s website, urging consumers to purchase cage-free eggs from producers that allow hens to live in more natural conditions.

“The abuse we inflict on hens has always been particularly disturbing to me and I have always been particularly concerned toward how these animals are treated in industrial food production. I am troubled to learn about the practice of confining egg laying hens in tiny cages. In these cages, birds cannot engage in their natural behaviours, such as spreading their wings, laying eggs in a nesting area, perching, scratching at the ground, even standing on a solid surface. Each hen has less space to live than the very sheet of paper I have written this letter on.”

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A big slice of vegan birthday cake goes out to the following vegetarian or vegan celebrities today.

• Fearne Cotton (29)

Photo: PR Photos

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Lea Michele "Glamour"

Lea Michele is Glamour magazine’s cover girl for the October 2010 issue where she shares that her other great skill in addition to singing and acting is Italian vegan chef extraordinaire. Michele revealed she prefers to stay in versus a night on the town and suggested cooking for the interviewer.

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Roger Ebert is proving no disability will stop his passion for critique and advice. Although complications from oral cancer robbed him of the ability to speak, he’s turned this hardship into a motivator. After writing a cookbook on rice cookers, The Pot and How To Use It, Ebert continues to guide people’s decisions in the kitchen through a recent New York Times column where he answers questions readers have left for him about cooking and life in general.

One reader was looking to replace boxed Zatarain’s beans and rice with a slow cooked, homemade version, but was unsure of what goes best in The Pot.

“I love a rice cooker meal of Zatarain’s rice with vermicelli, black beans and frozen vegetables (and turmeric)! I have unsuccessfully tried to duplicate the texture of the rice mix with rice and broken vermicelli. I am wondering if you have experimented with this. I am considering using orzo.Thanks Roger!”

Ebert’s recommended a mix of legumes, grains and seeds called Soo Foo.

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“Had a really good breakfast this morning. And a vegan beet muffin. Lots of interesting food here in Nashville lol.”

—David Archuleta, Tweeting the latest good grub from Nashville, TN. Sure would love to know where he got the beet pastries, but whether you live in Nashville or not, you can try beet muffins in your own kitchen with this simple recipe. For that extra Idol wow factor, jazz things up a bit with apples and cranberries in the mix.

Photo: PR Photos

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You know you’re good veggie burger when you land on the Denny’s menu.

Amy’s Kitchen has kept vegetarians and vegans on a full stomach for over 20 years, and now one of the biggest restaurant chains in America is adding its veggie burger to the menu. As part of both Denny’s “Hand-Helds” and “Better for you options,” customers can order the meatless patty either with Pepper Jack cheese, fresh spinach, tomato and grilled mushrooms on a wheat bun or anyway they’d like.

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