Vegetarian Star

Adrian Grenier and SHFT, a sustainable website he founded with producer Peter Glatzer, have teamed up with GILT.com to create a pick of eco-friendly clothing.

The site features casual apparel such as jeans, shoes and vegan Matt & Nat handbags.

“The common thread in all of what we do together is whatever we present has a high esthetic value, made well, quality–it’s something that you’d want, but at the same time has a very meaningful, sustainable element to it,” Grenier says in the video below for the site where he showcases some of the products available, including a sleek, black faux leather bag made from recycled plastic from Matt & Nat.

“Matt & Nat makes a great leather-like product. This is actually made from recycled bottles.”

Grenier is no stranger to the eco-conscious fashion scene. In addition to the collection he’s set-up at GILT, he’s designed a  t-shirt made from 100% organic cotton that benefitted the conservation group Oceana.

Featuring a variety of purses, handbags and even laptop cases, Matt & Nat offers completely animal-free products made with recycled materials and is owned by a vegan who insists his employees refrain from eating meat on the job.

SHFT / Adrian Grenier Sale from Gilt Groupe on Vimeo.

Photo: PR Photos

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